You’ve probably seen it:
“Unlock your potential.”
“Dive into the opportunity.”
“Jumpstart your journey.”
“Discover what’s possible.”
Cue the eye-roll, right?
These words became a meme in the AI-watching crowd. A dead giveaway that “oh, this was written by ChatGPT.”
And honestly… they kind of were.
But here’s the twist:
They’re not AI giveaways anymore. They’re just normal now.
Table of Contents
🧠 Language Evolves. So Does Marketing.
I used to worry that phrases like “explore the future” or “ignite your passion” would make my content sound generic or robotic.
But then I started paying attention to big-brand copywriting.
I mean:
- Xbox is using “Unlock the next level.”
- Amazon says “Discover deals you love.”
- eBay tells me to “Explore more. Sell smarter.”
- Even Google says “Jumpstart your business.”
These aren’t typos. They’re intentional. And probably written (or co-written) by AI too.
Nobody cares anymore.
Because language isn’t sacred—it’s fluid.
It shifts, evolves, gets borrowed, repeated, diluted, absorbed.
“Dotcom” sounded weird once.
“Hashtag” was jargon once.
Now they’re just how we talk.
✍️ So, Should You Worry?
For blog posts?
Nope. Use what works. Use what flows. Don’t throw out good rhythm just because it feels AI-ish. You’re not writing literature—you’re writing attention-grabbing clarity.
For email copy?
No problem. You’re trying to keep someone reading. “Unlock” is fine if it leads to something worth it.
For books?
Now that’s a different story.
Don’t let GPT write your novel straight through and hit publish.
Don’t trust it to carry your voice, your rhythm, your you-ness.
Edit it. Shape it. Rewrite it like it owes you money.
AI is a co-pilot. Not the captain. Especially in long-form art.
❓FAQ – AI Words, Language Trends, and What to Actually Worry About
Q: Should I avoid words like “Unlock,” “Discover,” or “Explore” in my blog posts?
A: Nope. They’ve officially entered mainstream marketing language. If the sentence flows, use them. It’s not cheating—it’s communication.
Q: But don’t those words make it obvious I used AI?
A: Not anymore. Big brands use them too. AI didn’t invent these words—it just helped popularise them again. Readers care more about value than vocabulary sourcing.
Q: Are there any situations where I should avoid them?
A: Yes—when you’re writing something literary or personal that demands originality. For example, if you’re crafting a novel, a memoir, or poetry, avoid sounding like a landing page.
Q: Can I publish a book written by AI?
A: Technically, yes. Ethically, creatively, and legally… tread carefully. A first draft by AI is fine. But publish-as-is? Big no. At best, it’ll sound generic. At worst, it’ll get flagged.
Q: How can I keep my writing sounding human?
A: Edit with your voice. Inject opinion, rhythm, and a little bite. People don’t connect with “flawless”—they connect with real.
💬 Your Turn
Do you catch yourself deleting “unlock” and “discover” because they sound like AI?
Or have you started embracing them as just part of modern language?
Let’s chat in the comments. Preferably before AI comments first. 😏
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