In the ever-evolving landscape of digital marketing and search engine optimization (SEO), understanding keyword intent has emerged as a cornerstone of effective strategy. This article explores the nuances of keyword intent, its significance in SEO, and how to optimize content to meet users’ needs. What is Keyword Intent? Keyword intent, also known as search intent, refers to the purpose behind a user’s search query. Understanding why users search for specific terms is essential for aligning content with their expectations. There are three primary categories of keyword intent: Informational Intent: Users are seeking information on a particular topic. Examples include queries […]
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