It’s a nut breaker. (Nut as head, brain, not the other.) Most of us have done a fair share of head-scratching about how to beat Google, how to look good for their algorithm.

Kyle and other members have written and made countless videos on the subject, and I have read most of them. I never watched any of the videos, though. My time is precious. And that is where I want to offer a simplified concept for you all, to get rid of the headache, stop the sweating and save a lot of time.

What are you trying to do?

Trying to understand how Google operates. Trying to get in that AI’s/algorithm’s core. Trying to learn every little thing about links, crawlers, bots, spiders, all kinds of Google Schmoodle stuff that makes a mundane human’s head spinning off the neck.

So what do the people at Google work on?

AI that understands the way people think. Trying to get in people’s heads. So they study every human behaviour, action, demographics, ethics, education, age, gender, every cell of the human mind and heart. And they certainly do a great job spending thousands of work hours and millions of dollars on that.

Google is the middleman.

Please get rid of it, and you save a crapload of time.

So there, you have it. I like things simple, so here it is.

Forget Google. Stop trying to break that ever-changing algorithm.

Kill the middleman and think of yourself as a person that reads your content.

What would you want to learn from the content you are writing, and how well do you want to be informed about it?

That one single sentence is the only thing you have to remember, and you will do well.

There. I just saved you thousands of hours. I take cash, credit card.

Ta!